top of page

There is a decline in the production of global clean wool from over 2 million tonnes in 1990 to around 1.1 million tonnes today. Large percentage (60%) of wool goes to the clothing apparel and the rest for the production of carpets, upholstery and other intermediate products. One of the main factors for the huge impact on wool prices and demand is because of evolution of synthetic fibres. These fibres are giving heavy competition to the wool in carpet and rug industry.  (ANZ, 2013), (Stanford Graduate School of Business (GSB), n.d)

EFFECT OF SYNTHETIC FIBRES ON WOOL INDUSTRY

The graph above clearly shows that there is decline in the wool prices as the synthetics market start to pick up. 

The percentage of the wool contribution to the value of exports had dropped from 26% to 1.6% from 1920 to 2011. The importance of wool was reduced as the people started to use synthetics and also due to the end of government subsidies in 1984 (Federated Farmers, 2002). Because of these factors sheep farmers have started to show more interest on sheep meat production and dairy farming as they have relative better export values (wool export value reduce by 60% whereas the meat exports value rose about 189% from 1989 to 2011 ).

 

During the Korean War (1951), although the general price inflation was relatively high, there was sharp rise of wool export prices (130%) and there was a huge increase in demand. This increase in prices led to wool boom. These prices did not remain the same for long time, the price trend started to decline (53%) till 1970. Again there is sharp rise of price (more than 800%) in between 1971 and 1989 i.e. wool export prices relative to total export prices rose by 33%. (Statistics New Zealand, n.d)

 

There is a continuous decline in wool prices from 1990 due to the dissolution of the former Soviet Union. This resulted in a huge impact on wool prices as this union is one of the world’s major consumers of wool (Australian Bureau of Agricultural and Resource Economics, 2000). Also, introducing synthetic products into the market affected the wool industry. The characteristics and low prices of synthetic fibres have led to increase in their demand and suppressed the growth of the wool industry. About 50% of wool exports have dropped because of all these factors. Overall, there is a drop of 42% of wool exports relative to total wool exports in between 1954 till now. (Statistics New Zealand, n.d)

This graph shows the trend of overall wool exports from 1925 to 2011. (NZ.Stat, n.d)

The graph clearly shows us that the demand is continuously decreasing since a decade.(moffittsfarm, 2013)

In order to understand why customers are preferring synthetics from natural fibre wool, I discussed the advantages and disadvantages of both fibres and then I compared them.

Advantages and disadvantages of synthetic fibres:

Advantages:

  • Cheaper and readily available.

  • Different varieties of colours are available.

  • Resilient, strong and elastic.

  • Easy to maintain.

  • Resistant to moths and fungi.

Disadvantages:

  • Less absorbency. (Heat is trapped inside the body as the synthetic fibres do not absorb the sweat)

  • Not fire resistant.

  • Less eco-friendly. (as these fibres are made from chemicals)

  • Discomfort. (this fibres are not generally used to make certain body wear like underwear, pyjamas as they have the rough feeling)

Advantages and disadvantages of natural fibre wool:

Advantages:

  • Comfortable. (more comfortable than synthetic fibres and also it provides us with warmth in the winter and coolness in summer)

  • Fire resistant.

  • Eco-friendly.

Disadvantages:            

  • Expensive. (as it has limited supply)

  • Shrinks sometimes if it is washed aggressively or dried in a dryer.

  • Absorbs odour.

  • Special care is required to protect against moths and insects.

  • Hydrophilic (absorbs water) (SciG, n.d)

Comparision of synthetic fibers and natural fibre wool:

Strength

cost

Absorbency

Eco-friendly

Availability

Shrinking

Moth and Fungi resistance

Thermoplastic

Special care

Durable

Resilient

Abrasion resistant

Fire resistance

Synthetic fibers

strong

cheaper

Low

Less

Easily available

No

Yes

Yes

No

More durable

Yes

Yes

No

Natural fiber wool

very strong

Expensive

High

More

Moderately available

Yes

No

No

Yes

Durable

Yes

Yes

Yes

The comparison clearly shows us that synthetic fibres have most of the properties of wool and is inexpensive. Hence, many people are preferring to buy these products. Also, these products made of synthetic fibres have low absorbency (examples of synthetic fibres which has absorbing property are viscose, nylon (tactel), etc.) which makes it easy to take care of. All these factors led to the decline of total wool exports from 26% to 1.6% from 1920 to 2011. Since 1990 wool has become less important export earner for NZ. Sheep farmers now started to show more interest on meat industry as its total exports are relatively increased. If this continues there will not be wool industries in the future.  (IHS, 2015),  (BBC, 2014), (Statistics New Zealand, n.d)

“In 1969-70 New Zealand exported 237,500 tonnes of wool (clean), while for the year ended June 2002 it exported 151,000 tonnes.” (Ministry of Agriculture and Forestry (MAF), 2003). Eversince the synthetic products are introduced into the market, they are providing a tough competition to the wool industries. The prices and demand for the wool is continually declining. If this continues synthetic products will replace the wool products and the wool industry can’t be sustained in the future. Already the sheep farmers are showing more interest on other industries like sheapmeat, dairy as their market is relatively good. In conclusion, from my perspective, price and demand are the major areas of the current industry that need to adapt in order to be thriving in 2070. Overall, percentage of the total wool exports should be increased in order to sustain the industry in the future.

Bibliography:

ANZ. (2013, April). NEW ZEALAND ECONOMICS. Retrieved from anz.co.nz: https://www.anz.co.nz/resources/9/6/962134b2-8e3a-4056-a872-39197991a95c/ANZ-AgriFocus-20130403.pdf?MOD=AJPERES

BBC. (2014). GCSE bitesize. Retrieved from BBC: http://www.bbc.co.uk/schools/gcsebitesize/design/textiles/fibresrev3.shtml

IHS. (2015). IHS Engineering360. Retrieved from globalspec: http://www.globalspec.com/learnmore/materials_chemicals_adhesives/composites_textiles_reinforcements/synthetic_fibers_fabrics_polymer_textiles

MIKE IVES. (2014, October 12). Declining Wool Demand Forces Scramble to Adapt at New Zealand Farms. Retrieved from www.nytimes.com: http://www.nytimes.com/2014/10/13/business/international/as-wool-demand-shrinks-new-zealands-sheep-farmers-scramble-to-adapt.html

Ministry of Agriculture and Forestry (MAF). (2003). Wool industry. Retrieved from http://maxa.maf.govt.nz/: http://maxa.maf.govt.nz/mafnet/rural-nz/profitability-and-economics/contribution-of-land-based-industries-nz-economic-growth/contribution15.htm

moffittsfarm. (2013). Retrieved from www.moffittsfarm.com.au: http://www.moffittsfarm.com.au/wp-content/uploads/2013/04/Merino-wool-production-2000-to-2011-major-exporters.jpg

NZ.Stat. (n.d).NZ.Stat. Retrieved from www.stats.govt.nz: http://www.stats.govt.nz/~/media/Statistics/browse-categories/economic-indicators/prices-indexes/Wool%20and%20sheepmeat/PIN-jan12-wool-rel-exprice.gif

Russell Pattinson, et.al. (2015, February). NSW Wool Industry and Future Opportunities. Retrieved from dpi.nsw.gov.au: http://www.dpi.nsw.gov.au/__data/assets/pdf_file/0010/543547/Paper-1-global-supply-and-demand.pdf

SciG. (n.d). 09SciG Useful Materials. Retrieved from google sites: https://sites.google.com/site/09scigusefulmaterials/fibre/advantages-and-disadvantages

Stanford Graduate School of Business (GSB) . (n.d). THE INDUSTRY. Retrieved from www.nzmerino.co.nz: http://www.nzmerino.co.nz/casestudy/industry.php

Statistics New Zealand. (n.d). Statistics New Zealand. Retrieved from stats.govt.nz: http://www.stats.govt.nz/browse_for_stats/economic_indicators/prices_indexes/historical-wool-export-prices-volumes-2011.aspx

Manasa Yanamandra

  • w-facebook
  • w-flickr
  • Twitter Clean
bottom of page